November 2025 SPCP Insights
In this issue:
Pam Neighbors amazing scalp presentation
Congratulations! You are CPTP certified. Now what? Great marketing starts with this...
We recognize and Celebrate Members' Achievements
Pigment Selection Tip
Year-end Sale for Members Only
A Gift of Help and Hope
Members benefits - Gallagher Health Programs
Call for articles or tips on Planning for 2026
Thank you to our SPCP Sponsors
Did you miss November's Sip 'n Share with Pam Neighbors, CPCP?
If you're building confidence in scalp work, this is the session you need. Pam's presentation was a masterclass in subtlety—hairlines, scars, patterns, density, and the micro-details that separate "good" from "exceptional." Pam is one of the industry's most seasoned educators, and she shared information that benefits:
New SMP artists
Experienced scalp practitioners
Students preparing for advanced training.
Did you miss it? Now's your chance to catch up and elevate your craft. Members can earn one credit hour. For more details or to register, click the link below.
Congratulations! You are CPTP certified. Now what?
Great Marketing Starts With… Talking. (Yes, really!)
By Vicki Hansen, CPCP, SPCP President
Marketing paramedical tattooing is not about fancy funnels, complicated strategies, or hiring a random person who “does social media.”
It is about starting conversations — real ones.
The funny thing? People are wildly curious about scars, surgery, and reconstruction… but almost nobody talks about them. Until you show up with… oh, I don’t know… with a T-shirt or a pair of breast tennis shoes.
In my shoe making class, my “conversation-starter sneakers” opened the floodgates. Suddenly fellow classmates were saying, “Wait… THAT’S what happens in reconstruction?!”
Mission accomplished.
Sometimes marketing is as simple as sharing your passion, your expertise, and occasionally your fashion choices.
Start With the People Already Around You
Before you market yourself to surgeons (who are extremely busy stitching things together), start with the humans around you.
Talk About What You Do — Casually but Confidently
You are not bragging. You are educating.
“I help people soften scars.”
“I complete reconstruction with 3D areola tattoos.”
“I help people feel whole again — without a scalpel.”
It is surprising how many people have never heard of restorative tattooing. Say it aloud and watch the lightbulbs go off.
Use Humor as Your Secret Weapon
People remember are funny.
People share funny.
People talk about funny.
A pair of Boob tennis shoes? Brilliant, if I may say so.
A temporary nipple tattoo demo? Memorable.
A scar-blending explanation using a wrinkled napkin at lunch? Iconic.
Getting Noticed by Plastic Surgeons (Without Feeling Awkward)
Plastic surgeons want great outcomes.
You create great outcomes.
Translation: you are on the same team… let them know.
a. Start with Your Existing Clients
If someone comes to you after reconstruction:
Take beautiful before-and-after photos.
Package them professionally.
Send them to their plastic surgeon with a note that says something like:
“Thank you for helping your patient get to this stage — here’s how we finished the journey.”
Slip in a thank-you card… even if the surgeon did not refer them to you.
(This is what we call planting seeds. Don't worry — they grow.)
b. Create a Simple Introduction Package
Surgeons do not need 40 pages, a binder, and a branded keychain.
They need simple:
Intro letter
Business cards
A thank-you card.
Instructions for applying them (yes, include the important “arrows facing up”)
Make it easy. Make it kind. Make it memorable.
Befriend the Staff
Office managers are often the gatekeepers. The doctor’s nurse is the one who determines your fate as much as the surgeon does.
They are the true rulers of the kingdom.
Be nice.
Be brief.
Bring snacks if you want to make history. How about 3D Areola cookies?
Temporary Tattoos: The Surprisingly Effective Marketing Tool
Temporary areola tattoos might not seem important, but for a breast cancer survivor, they can be a powerful moment.
Be sure to Include:
A couple of temporary tattoos
Step-by-step instructions
A brief note that says:
“This is just a preview — come see what a real 3D tattoo can do.”A link to schedule a consultation.
Why It Works
It helps survivors:
Visualize their restorative result.
Get comfortable with the idea.
Feel hope!
And sometimes… laugh. (Because temporary nipples are undeniably charming.)
The Real Secret: Conversation, Curiosity & A Little Courage
Whether you are talking to your neighbor, your stylist, a breast cancer survivor, or a surgeon, marketing paramedical tattooing comes down to three things:
Start the conversation.
Share what you love!
Do not be afraid to be memorable.
Humor is a fantastic icebreaker.
Compassion keeps them listening.
Your skillset and heart make them want to share your talents with everyone they know.
You Do not Need a Billboard — You Need a Voice
Our work is meaningful, needed, and deeply impactful.
We need to talk about what we do.
Start the conversation.
Wear your breast conversation piece.
Mail the temporary tattoos.
Send the thank-you cards.
Remember marketing in this field is not slick or salesy — it is heart, humanity, and a little bit of humor.
We Celebrate and Recognize Members' Achievements
Congratulations
Theresa Garcia, CPCP
For achieving CPCP in November 2025.
Color Selection Tip
Color can be tricky—undertones, underlying pigment, and subtle shifts in hue don’t always play nice. Fortunately, Marla Nutter, CPCP, has discovered a few interactive apps designed to sharpen your color-matching eye. Give them a try and tell us which one becomes your new favorite color-matching game!
End-of-Year Members Only Course Sale!
We’re closing out the year with our BIGGEST members-only discount yet — and it’s the perfect time to invest in your education and stay prepared for your CPCP renewal!
For a limited time, ALL courses inside the Members Portal are 50% OFF, and each purchase includes 1 full year of access.
Yes — that even includes the 2024 Convention Replay (regularly $495!)
And don’t forget: every course earns you CEU credits, helping you stay fully prepared for your next CPCP renewal with ease.
All Courses • 50% OFF • CEU Credits Included • 12 Months of Access
Whether you’re leveling up your skills, learning something new, or catching up on industry education, now is the perfect moment to dive in.
This is a once-a-year offer — don’t miss your chance! Log in to your Members Portal and grab your favorites before the sale ends. * All courses in the members learning portal are already listed at discount pricing.
https://members.spcp.org/communities/groups/spcp-members-only/learning
LATEST NEWS - New Member Benefits
Association Health Program: Members now have access to comprehensive, turn-key health insurance solutions with our partner, Gallagher. This program is designed to assist members in accessing the coverage they need. Options include major medical plans, Medicare/Medicare Advantage, dental, vision, life, and a full suite of supplement/voluntary coverage solutions.
Click here to learn more: https://ahs-member-us.ajg.com/spcp/
A special gift of Help and Hope
From loneliness to laughter — the gift of help and hope in action.
By Judith Culp Pearson, CPCP, TCA and WWC Certified Life Coach
The holidays remind us how much we have to be grateful for—and how much we juggle. Between running a business, raising a family, and keeping life in motion, many are also beginning to worry about parents or grandparents who face their own challenges with change. It’s a lot on everyone’s plate.
That’s what makes the idea of coaching such a meaningful gift. Recent research shows that professional coaching can help older adults maintain confidence, connection, and clarity as they navigate retirement, life transitions, and shifting health. When seniors feel supported and engaged, it lightens the load for the whole family and creates space for everyone to flourish.
Midlife people and seniors benefit from coaching support in areas like:
• Navigating job or lifestyle changes—and addressing age‑related bias in the workplace.
• Managing relationship shifts, from loss to new beginnings, and finding renewed purpose.
• Improving health and wellness—because a professional’s perspective is often easier to hear than a family member’s.
• Enhancing emotional well‑being through a safe space to talk about life’s challenges.
• Staying mentally sharp by continuing to learn, reflect, and grow.
Some of the most meaningful gifts don’t come wrapped in ribbons—they come through care, connection, and time spent helping others find their way. Coaching offers exactly that kind of gift: guidance, encouragement, and renewed purpose for those facing the changes of midlife and beyond.
If reading this brought someone to mind—whether it’s a client, a friend, or a loved one—consider sharing the idea. Sometimes, simply introducing the possibility of coaching can be the encouragement that helps someone step into their next chapter with confidence, support, and hope.
Call for Articles and Tips
In the December issue we will be featuring tips and articles on Planning for 2026, marketing, sales and new skills or support. Please send your submission (with any related images) to: [email protected]. Deadline: December 12, 2025. Questions? Email: [email protected].
Do you want your business to be featured in our Monthly Insights Newsletter? Read more about sponsorship on our website: Become an SPCP Sponsor
